Hospitality
GARA ROCK / SILVERLAKE (HABITAT FIRST GROUP) / HAULFRYN / ARIA RESORTS / BOURNEMOUTH AIRPORT / HENDRA HOLIDAYS / AWAY RESORTS
Having been creative lead at Aria Resorts for 3 years, building a brand up from scratch to its successful takeover with Away Resorts, I feel my understanding of the holiday market is deeper than pretty pictures. Faced with demanding targets and changing landscapes, I love the challenge of making something work for the audience as well as the business.
All things Gara Rock hotel - Website / Digital / Print
Habitat Escapes - Silverlake website
All things Haulfryn - Website / Brand evolution / Print / Digital / Team support
Aria Resorts - Creative Lead - Branding / Digital / Print - and a highlight of artwork featuring on Killing Eve
Bournemouth Airport - Digital / Print
Hendra - Summer Campaign - Print / Digital
TESTIMONIAL
I’ve worked closely with Laura on several projects in the hospitality and leisure industry and have consistently been impressed by her fresh, innovative approach to design. She has a sharp instinct for understanding a brand’s identity and target audience, and always manages to highlight the right messages in a visually compelling way.
Together, we’ve produced a range of high-quality print publications, from flyers to brochures, with excellent client feedback. Laura is equally skilled at adapting creative ideas for digital platforms, where she brings messaging to life even within tight constraints. She’s responsive, open to feedback, and a pleasure to work with. Her collaborative, friendly style makes her a real asset as a support to any in-house team.
Rebecca Rapson - Head of Sales Marketing Aria Resorts // Freelance Marketing Consultant