Information EXP
A project that started as a tentative brand refresh, then became a total brand overhaul, thanks to the courage of the Information EXP team to step outside of the IT comfort zone. An absolutely amazing client who is always passionate about creativity to bring their technology solutions to life!

Full branding from conception to completion

Wireframing into design with developer handover of responsive website

Branded assets for paid advertising, office value posters and case studies
The IT market is flooded with companies that look and feel the same—similar colours, designs, and brand approaches. We knew that if we were going to stand out, we had to break free from the comfort of “safe” branding.
Laura came highly recommended by a marketing director, and when we began our rebranding journey, we turned to her for her creative expertise.
Our brief was simple but challenging: “How can we stand out as a SharePoint consultancy, while still looking professional?”
Laura presented us with two clear options: one that felt comfortable and familiar, and one that was bold and distinctive. We chose the standout direction. It was a leap, but it’s a leap we’re grateful for. The result has been transformative.
Laura guided us through the process with confidence, helping us embrace a fresh, radical identity that has dramatically elevated our presence. Our new branding has sharpened the look of our website and had a big impact on social media. Our LinkedIn posts—now unmistakably “us”—are attracting more engagement, more reach, and more recognition.
Beyond the visuals, Laura’s professionalism and quick turnaround have been critical. She extended our new look across other assets, from PowerPoint and Word templates to our everyday materials, ensuring consistency and polish. She continues to support us as we evolve, and we see her as a key creative partner for the future.
Rupert Squires
Client Director